Insights
Plain answers about AI search.
6 min read
What is answer engine optimisation, and how is it different from SEO?
The short version: SEO earns a position in a list. AEO earns a place in the answer. Here's what changes when you optimise for the second.
Read 8 min readHow ChatGPT, Perplexity and Google AI Overviews choose which businesses to cite
The answers aren't a lottery. Engines pick sources for reasons that can be understood and worked on. These are the ones that matter most.
Read 5 min readHow much does AI search visibility cost in the UK?
Our three programmes run £1,500, £3,000 and £6,000 a month. What each buys, and what hiring the capability in-house would cost instead.
Read 4 min readDid AI kill SEO?
No. AI changed what search is, which is different. What's still true, what's gone, and what to do about it.
Read 5 min readHow long does AEO take to work?
Honest expectations at three, six and twelve months, and why the first quarter is mostly invisible.
Read 7 min readAEO glossary: schema, entities, llms.txt, zero-click, citations and mentions
Every term we use, in plain English.
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